MARK SHELLEY
Hockey Broadcaster & Media Specialist
2023 ECHL Broadcaster of the Year
ABOUT MARK SHELLEY
Mark Shelley has developed a love of sports broadcasting throughout his life, starting in his youth. First finding his love of broadcasting while viewing Canadian broadcasts of NHL games, Shelley used his love of sports and his fascination with broadcasting to pursue an education and a career in sports broadcasting and media relations.
Shelley spent the last three seasons as the Play-by-Play Voice of the Greenville Swamp Rabbits while serving as the Director of Communications and Team Services. With Greenville, Shelley was selected as the Play-by-Play broadcaster for the 2023 ECHL All-Star Classic on the NHL Network and was selected as the 2023 ECHL Broadcaster of the Year.
Following his first season in the ECHL ranks, Shelley was a finalist for the ECHL Media Relations/PR Director of the Year and a nominee for the ECHL Broadcaster of the Year awards.
Prior to arriving in Greenville, Shelley served as the Media Relations Manager and Account Executive with the St. Cloud Norsemen.
In 2020, Shelley was selected by broadcasters in the NAHL as one of two representatives to broadcast the 2020 NAHL Top Prospects Tournament in Attleboro, MA. He was selected to broadcast the tournament for a second consecutive year in 2021.
Shelley (center) alongside his fellow broadcasters at the 2021 NAHL Top Prospects Tournament
Shelley began his North American Hockey League journey in 2019 when he was named the Voice of the Amarillo Bulls and held the role of Director of Broadcast/Communication with the organization.
Before calling Amarillo home, Shelley practiced his craft as the play-by-play broadcaster for NCAA Division I Cornell University Women's Ice Hockey through RLM Sports and the schools Division I wrestling program for ESPN Ithaca and ESPN+. While in the booth at Lynah Rink and the Friedman Wrestling Center, Shelley has covered nationally-ranked matchups and playoffs for Big Red.
With ESPN Ithaca, Shelley co-hosted the station's afternoon show, "Between The Lines", and hosted daily SportsCenter and All-Access reports. In 2019, he, along with his cohosts, were awarded a New York State Broadcasters Award for Best Radio Show.
Holding a degree in Mass Communications, Electronic Media, Shelley is honored to be an alumnus of Mansfield University.
He currently resides in Greenville, SC with his wife, Ashlie, their son, Andrew, and their dog.
RESUME
Broadcast/Media Relations Experience
Director of Communications & Team Services - Greenville Swamp Rabbits - July 2021-2024
-
Play-by-Play Voice of the Swamp Rabbits for all games on Mixlr and FloHockey
-
2023 ECHL Broadcaster of the Year
-
2022 Finalist for the ECHL Media Relations/PR Director of the Year
-
Produce all media relations materials including press releases, game notes, game previews, and recaps
-
Coordinate with media members to promote the organization with in the local, regional, and national markets and generate new media coverage
-
Make appearances on local TV stations (WSPA/Your Carolina, WYFF4, WLOS) and local radio stations (ESPN Upstate, WYRD The Fan Upstate) to promote the organization
-
Provide logistical assistance to the team's equipment staff
-
Coordinate the organization's travel arrangement for road games
-
Filing player immigration forms with US Customs and Immigration
-
Capture and produce video content for the organization's website and social media
Broadcaster/Media Manager/Sales Executive - St. Cloud Norsemen - August 2020-July 2021
-
Broadcast Play-by-Play of all St. Cloud Norsemen games on HockeyTV
-
Conduct pre/postgame interviews with players and coaches
-
Write all press releases for the organization (pre/post-game, commitment, promotional, etc.)
-
Write and produce radio spots
-
Liaison for all outside media interactions with team and organization
-
Oversee ticketing platform
-
Produced in-arena light show/music
-
Operate team's social media platforms
-
Maintained and produced content for team's website
-
Shoot and edit all team related photos and videos
-
Manage corporate-level advertising accounts
Director of Broadcasting/Communication - Amarillo Bulls - August 2019-August 2020
-
Broadcast Play-by-Play of all Amarillo Bulls games on HockeyTV, Mixlr.com, and 107.1 FM KARX
-
Selected for Play-by-Play for 2020 NAHL Top Prospects Tournament
-
Conduct pre/postgame interviews with players and coaches
-
Write all press releases for the organization (pre/post-game, commitment, promotional, etc.)
-
Host the team's weekly radio show
-
Write and produce radio spots
-
Liaison for all outside media interactions with team and organization
-
Produce game notes for each of the team's home games
-
Operate team's social media platforms
-
Maintained and produced content for team's website
-
Operate and maintain team's online store
-
Shoot and edit all team related photos and videos
-
Produce video board graphics
-
Manage corporate-level advertising accounts
-
Oversee and coordinate off-ice officials for home games
Play-by-Play/Cornell Women's Ice Hockey - RLM Sports - Spring 2017-July 2019
-
Broadcast Cornell University Women's Ice Hockey on ESPN+
-
Conduct pre/postgame interviews with players and coaches
-
Broadcast Cornell University Sprint Football on the Ivy League Network
Play-by-Play/ The "Voice of Cornell Wrestling" - ESPN Ithaca - August 2018 - July 2019
-
Serve as the "Voice of Cornell Wrestling" for ESPN Ithaca and ESPN+
-
Host of the Big Red Wrestling Report
-
Lead Play-by-Play broadcaster for high school sports (i.e. hockey, soccer, football, basketball)
-
Co-host of daily sports talk show Between The Lines
-
Conduct player and coach interviews
-
Host morning SportsCenter updates and All-Access programs
-
Write two stories and a editorial column for the sports section of Tompkins Weekly newspaper
-
Lead promotional contests and coordinate promotional meetings and deadlines
Broadcaster/Partnership Manager - Mansfield University - August 2017 - August 2018
-
Play-by-Play voice of Mansfield Athletics (i.e. football, soccer, field hockey, basketball, baseball)
-
Establish and manage corporate level sponsorship and sales for Mansfield
University Athletics
-
Cold-call prospective partners and conduct follow-up appointments as necessary
-
Interview players and coaches.
Additional Skills
-
Microsoft Office Suite, HTML, Adobe Photoshop, Adobe InDesign, Final Cut Pro X, Adobe Premiere, Adobe Audition, Audacity
-
A background in social media, marketing, and sales experience
Education
B.S, Mass Communication, Electronic Media - Mansfield University - December 2017
Cum Laude
References
-
PLEASE CONTACT MARK FOR REFERENCES
DEMOS
ECHL Highlight Package 2023
Mark Shelley's play-by-play highlights from the 2023-24 ECHL Season as the Voice of the Swamp Rabbits
Play-by-Play Demo - Extended Game Action
April 21, 2023 - Greenville Swamp Rabbits at Jacksonville Icemen (2023 Kelly Cup Playoffs - Game 1)
ON-CAMERA DEMO
WRITING SAMPLES
SWAMP RABBITS NAME MASON BAPTISTA ASSISTANT COACH
The Greenville Swamp Rabbits announced today that Mason Baptista has been named the club's new Assistant Coach...
COREY LAJOIE HEADLINES SEVEN DRIVER LINEUP FOR SWAMP RABBITS RACING NIGHT
GREENVILLE, S.C. - The Greenville Swamp Rabbits announced NASCAR Cup Series and Spire Motorsports driver Corey LaJoie and other NASCAR Cup Series and NASCAR Xfinity Series drivers will be in attendance for the team’s Racing Night on Saturday, January 15, 2022 against the Florida Everblades at Bon Secours Wellness Arena...
LETHEMON STOPS 37 AS SWAMP RABBITS DOWN EVERBLADES 5-3 TO EVEN SERIES
ESTERO, FL – A four-goal second period and a 37-save performance by John Lethemon led the way for the Greenville Swamp Rabbits to level their Round 1 series against the Florida Everblades at 1-1 with a 5-3 victory on Saturday night at Hertz Arena...
